Samsung: Eyes on the Road App


Singapore is ranked top in smartphone usage. However, bad mobile habits have caused agony, especially on the roads where drivers text while they drive. The dangers are fatal, yet Singaporeans remain ignorant about it. Samsung hopes to curb this behaviour. So the app, Eyes on the Road, is created. Using sensor fusion technology, the app detects motion at above 20km/hr. Calls and SMSes will be temporarily blocked. Social media alerts silenced. Auto-generated messages inform that the user is driving. The app is deactivated after 10 minutes of idleness, or done so manually. Agency: Cheil, Singapore

http://www.bestadsontv.com/ad/59426/Samsung-Eyes-On-The-Road

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Tribal Worldwide Singapore goes into Hyperlapse with Volkswagen's new Golf GTI

Inspired by the fun and daring spirit of the new Volkswagen Golf GTI, Tribal Worldwide Singapore has developed Singapore's first-ever Hyperlapse game - the GTI Street Hunt.

Hyperlapse is an open-source application, which allows for video creation that consists of a sequence of panoramas from Google Street View. It provides users with an exhilarating impression of lightning speed travel through roads and streets, while sitting behind their computers.  

Users are invited to register and hunt Singapore's streets for tokens by plotting points on the microsite. Through the game's application, users are shown in real time the number of tokens they pick up on their online journey. Every week, the user with the most tokens collected will win a weekend drive with the new Golf GTI.

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This is the first time Hyperlapse is being used in a way that engages and allows for user interactivity, providing an enriched overall experience. The technology is newly developed and was released in early 2013.

"Volkswagen's new Golf GTI is an extremely advanced and thrilling car - we knew a conventional campaign site wouldn't have done it justice. We looked at the latest developments in the technology world and saw how Hyperlapse was a perfect fit for the new Golf GTI. It's fresh, it's ahead of its time and it's highly engaging," said Jeff Cheong, Vice President, Tribal Worldwide Asia.

"At Volkswagen, 'GTI' represents superior dynamic performance. The legendary compact sports car has set the standard in 'hot hatch' driving excitement for over three decades. The GTI Street Hunt, with Tribal Worldwide Singapore's unique twist to the Hyperlapse technology, brings this innovative experience online," said Melissa Bell, Volkswagen Regional Marketing Director, ASEAN.

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Kinetic Singapore gives birth to Mini royalty

It's a boy! If good things come in small packages, what about great things? Kinetic Singapore created this MINI Singapore film to welcome the royal baby the MINI way.

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