Samsung: Eyes on the Road App


Singapore is ranked top in smartphone usage. However, bad mobile habits have caused agony, especially on the roads where drivers text while they drive. The dangers are fatal, yet Singaporeans remain ignorant about it. Samsung hopes to curb this behaviour. So the app, Eyes on the Road, is created. Using sensor fusion technology, the app detects motion at above 20km/hr. Calls and SMSes will be temporarily blocked. Social media alerts silenced. Auto-generated messages inform that the user is driving. The app is deactivated after 10 minutes of idleness, or done so manually. Agency: Cheil, Singapore

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