- October 6, 2014, 8:06 AM EDT
- Sponsored
Illustration: Kyle Fewell
When Jerry Seinfeld turned his obsession with vintage cars into a Web series in 2012, Acura jumped on board. Years earlier, Lexus backed Lisa Kudrow’s award-winning Web series, “Web Therapy," and featured the show on L Studio, the car maker’s digital channel.
Today's car buying public is comprised of 80 million consumers who arguably care more about their smartphones than their vehicles. It’s where they spend their time, and it’s where they research and buy their cars.
Slowly but surely, the auto industry is realizing that if they want to be there with consumers at the point of purchase, they need to bond with them for the half-decade long sales cycle that leads to that moment.
So, how are automakers putting pedal to the metal to stay ahead of the curve? By reaching new demographics in their natural habitat: the mobile Web.
From Volkswagen's award-winning print and digital magazine to viral videos like Jean Claude Van-Damme’s epic split between two Volvo trucks, auto companies are shifting into gear and embracing the power of storytelling through digital content marketing.
In our latest e-book, “State of Automotive Content Marketing: Mapping the Road to Success in 2015,” we trace the trends and best-in-class examples. We also explore what automotive companies need to know about future of the industry in order to stay ahead in the race. Download the free e-book:
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