Melbourne indie wins global pitch for Suzuki Swift ad

Full-service independent agency The Sanford Partnership has created a new global campaign for Suzuki Swift after winning a competitive pitch for the work.

The  new campaign sees some Melbourne laneway street art come to life to chase the vehicle around the city, before turning into a real man.

D Graeme Stanford said: “We have a really strong relationship with Suzuki Australia and now to again be awarded this global responsibility by Suzuki Japan, is extremely gratifying”.

The campaign includes 45, 30 and 15 second TV spots which are supported by magazines, online, outdoor and point-of-sale.

It launched during Suzuki’s sponsorship of Channel 9’s The Block: Glasshouse.

Credits:

• Agency: The Sanford Partnership
• Managing Director: Graeme Sanford
• Creative Director: Matt Burgess
• Art Director / Copywriter: Matt Burgess
• Agency Producer: Jo Alach
• Account Service: Daniel Loukidis / Sophie Norman
• Client: Suzuki Motor Corporation
• General Manager Suzuki Automobiles: Andrew Moore
• Production Company: Zoom Film & Television
• Director: Mark Toia
• Producer: Keri Grant
• Animation: Liquid Animation
• Sound/Composing: Nylon
• Photography: Garry Moore, Miss Bossy Boots