Revving Up For Smarter Digital Marketing
THE RUNDOWN
Kia, a challenger brand in the Australian market, wanted a better way to understand and optimise their marketing investment, to address fast-changing consumer behaviours. Kia adopted DoubleClick Digital Marketing to simplify and more accurately measure the impact of their digital marketing across channels. The unified platform helped Kia achieve a 30-percent improvement in cost-per-acquisition (CPA).
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