Volkswagen Vows Never to Lose Cargo with New Glow in the Dark Truck

The Company Used Its Own Trucks as Moving Billboards

Volkswagen has taken package-tracking to new levels.

In Brazil, the car company used glow-in-the-dark cargo covers to protect selected containers in order to promote Volksnet, its tracking system.

Phosphorescent semis took to Sao Paolo’s roads by night in an effort to catch the eye of truckers and shipping companies and deliver the message “your cargo never disappears.”

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