When you own a Jeep, you know that you can go anywhere you want, to see whatever you want to see. This is the promise of this Jeep press campaign with 3 surprising visuals showingdifferent animals: a giraffe, an elephant and a doe. The catch line invites the reader to turn the ad upside down to discover another animal from the other side of the world. The giraffe becomes a penguin, the elephant a swan and the doe a sea-lion. Agency: Leo Burnett France.
http://www.bestadsontv.com/ad/59146/Jeep-SEE-WHATEVER-YOU-WANT-TO-SEE-Doe-Sea-lion
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