Jeep launches 'The World's Most Remote Dealership' campaign via cummins&partners
Tuesday 24, June 2014 at 9:30 AM by Ricki
Jeep Australia together with cummins&partners, experiential agency Wonder and partners Nice Bike, Digital Dialogue and Maxus are set to mark the launch of the all-new Jeep Cherokee in Australia by creating The World's Most Remote Dealership.Says Veronica Johns, president and CEO of Fiat Chrysler Australia: "The World's Most Remote Dealership brings the Jeep 'Don't Hold Back' attitude to life with a unique offer. We believe this is a 'World-First' and a campaign only Jeep could pull-off."
The Jeep Remote Dealership will be offering people the incredible opportunity to buy one of ten Jeep Cherokee Longitudes for just $10K Drive Away*, but only, if they can make it there.
The campaign will be launched via TV, digital and social and will drive users to download the Jeep App, to participate. However the exact location and other details of the Remote Dealership will only be revealed in the coming weeks and only to those who register through the Jeep app.
Says Jim Ingram and Ben Couzens, joint executive creative directors, cummins&partners: "The Cherokee is as much at home in the city as it is in a place far more remote. So we figured that's exactly where we should sell it - the most remote car dealership in the most remote country in the world."
