EPISODE 4: THE THING ABOUT EVERYTHINGEVERYTHING TOGETHER CHEVROLET INDONESIAWatch He...
Friday, 14 November 2014
This Is How Automotive Advertisers Are Building Their Brands With Data Both local and relevant By CollectiveAccording to a recent study conducted by the Interactive Advertising Bureau (IAB), 96 percent of consumers research online before making a large purchase, especially when considering a new car. During this period, these prospective auto buyers were more likely than the general...
Sunday, 9 November 2014
Wednesday, 5 November 2014
EVERYTHING TOGETHER: CHEVROLET INDONESIAChevrolet Indonesia has recently launched a series of online drama shows via its website. Produced on three beautiful islands in Indonesia, the story surrounds a family and the importance of togetherness, despite busy schedules. The film also tells about how a family atmosphere and the spirit of togetherness can be created by family drives taken...
Tuesday, 4 November 2014
Study: Buick, Chevy See Increase in Consumer Satisfaction GM ads helped ByToni McQuilkenWhile overall consumer automobile satisfaction dropped for a second straight year, two brands saw an increase: General Motor’s Buick and Chevrolet. The findings come from the American Customer Satisfaction Index (ACSI), which said declining customer satisfaction showed scores for automobiles...
Wednesday, 15 October 2014
Samsung's Top 15 Media Integrations Over the Past Two Years Includes everything from traditional TV to digital content By Lauren JohnsonOver the past two years, Samsung's director of media and partnerships Amber Mayo has worked with a nimble team of three at Starcom MediaVest Group—made up of Chip Johnson, Madison Bohunicky and Lerna Terpanjian—to integrate its brand and product into...
Monday, 13 October 2014
What Automotive Marketers Stand to Gain From Multiscreen Campaigns $11 billion through 2018 By CollectiveOctober 12, 2014, 9:58 PM EDTSponsoredToday’s car shoppers are universally connected, and today’s automotive marketers understand the characteristics and demographics of a good, qualified buyer. Yet conventional targeting methods are less effective than ever, thanks to the proliferation...
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