This Is How Automotive Advertisers Are Building Their Brands With Data Both local and relevant By Collective

According to a recent study conducted by the Interactive Advertising Bureau (IAB), 96 percent of consumers research online before making a large purchase, especially when considering a new car. During this period, these prospective auto buyers were more likely than the general population to be influenced by digital ads, including search and pre-roll ads.

This is why automotive advertisers must position themselves to be both local and relevant, and that means targeting the right audience through digital channels including online, display, video and television using programmatic, multiscreen solutions.