Lincoln's Music Platform - Giving Fan's Access to Beck

http://www.slideshare.net/jeremydumont/50-great-reasons-why-brands-should-use-branded-entertainment-to-engage-their-consumers-fans-through-social-media-by-jeremy-dumont

Check out the Lincoln website here:
http://now.lincoln.com/2013/02/beck-says-hello-again/