Hyundai Motor to Team Up with Hermes for ‘Equus Hermes’

Maeil Business Newspaper English by Nam Ki-hyun & Lee Ji-eun
February 19, 2013
 
South Korea’s auto giant Hyundai Motor is set to launch a special edition of its flagship luxury sedan Equus in collaboration with luxury brand Hermes in the Korean market.
 
The collaboration work between Hyundai and Hermes was directly ordered by Chung Eui-sun, Vice Chairman of Hyundai Motor and the collaborative result will come to the Korean market in April in the form of the Equus Special Edition.
 
The collaboration also came from the belief that the partnership with Hermes will be a chance for Hyundai to sharpen its brand image both at home and abroad. “Now is the time to focus on our brand makeover rather than merely quantitative growth,” noted Chung. 

http://news.mk.co.kr/newsRead.php?year=2013&no=124989