Renault launches new Megane ad focusing on spontaneous moments

Naked Communications’ Melbourne office in Melbourne has launched a “made for the moment” campaign for the Renault Megane range with a new TV ad and online competition.

The ad promotes the car as a means to enjoy spontaneous moments such as trips to the snow, the theatre or eating out.

The commercial launched this week is associated with an online competition to win a gastronomic experience, a theatre experience and a snow experience, each valued at $10,000.

Renault draws on its partnership with the Bell Shakespeare Theatre in Melbourne to provide tickets to the show for the theatre getaway, and its relationship as a sponsor of the Falls Creek Snow School and the Hotham Children’s Snowsports Programs to offer a trip to Mt Hotham in Victoria as well as lift passes, private ski lessons and snow gear hire. The gastronomic prize includes a cooking experience and dinner.