The Nissan Virtual Showroom

Building on a successful desktop version of the campaign, the Nissan team decided to explore further. To tap into the mobile consumer that researches leisurely and on the go, Nissan Canada, headed by the creative team from TBWA Toronto, decided to launch a virtual showroom on the mobile platform. The team invited Google to participate by using an early release of the new YouTube gadget for mobile devices.

Read more on CreativeSandbox.
Access the YouTube gadget site, customized for Nissan, here.