Auto and Creative Agency Collabs: The Snow Machine on a Mercedes Benz Truck

An internal project for the Weapon7 agency Christmas card 2012. The Snow Machine was an experiential event in Covent garden featuring a Twitter powered snow machine, an eight ton Mercedes-Benz Unimog and copious amounts of fake snow. Passers by were invited to Tweet #snow to @thesnowmachine Twitter account, this would then cause ten seconds of snow flurry from the snow machine. The event ran all day was seen by thousands of people culminating in over one thousand tweets and gaining newspaper coverage for the agency.

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