VOLKSWAGEN GETS CREATIVE WITH PRINT (AGAIN!)

 Published on afaqs.com on Sept 12, 2012.

The very way we conceive print ads has been literally shaken at its core. Yesterday, Volkswagen released an ad on The Times of India, The Hindu and The Hindustan Times that vibrated when readers flipped through the pages. The accompanying visual was that of the words 'Feel the shiver of excitement?' on the front page cover. This was a part Volkswagen's print innovation for its brands, Polo and Vento. When opened, the tactile buzz and audio vroom of the pages generated an experiential platform for Volkswagen to convey to its consumers the shiver of excitement -- both literally and figuratively -- they're likely to experience when they see the new features in the Polo and Vento. When the paper was closed, the vibration automatically stopped.

For more information read the article here.

Experience the buzz visually with the video posted to the right.