SUCCESS: RENAULT USED GOOGLE MOBILE AD TRACKING

Published by Google Mobile Ads Blog on August 14, 2012.

Third party ad serving has always been an issue for mobile marketing, as it inevitably leads to discrepancy over delivery. Renault were a brand that were put forward to test the Google Mobile Ads with Doubleclick. As such this would be one of the first third-party served mobile campaign in Europe. Considering it was run via many Google products (the campaign was tracked by Doubleclick, and promoted a Youtube video) it is no surprise that the results are very positive. The month-long campaign generated 25% of UK views for the Renault ZE YouTube commercial, which generated a staggering 8.6% unique click through rate to the Renault site. As well as these figures there is good news for the industry as a whole because the discrepancy between the ad serving side and the publishing side in reported impressions was just 1.5%.