AT AUTO SHOWS, NISSAN LETS YOU EXPLORE THE 2013 PATHFINDER USING MICROSOFT KINECT
By Advertising Age on June 19, 2012
How do you show off a car that doesn't even exist? Nissan and Calgary, Canada agency Ciritcal Mass unveiled the 2013 Pathfinder at auto shows, letting people walk around the car, hop in and look at the interior using Microsoft Kinect technology.
The technology was deployed on a big screen, where the Kinect for Windows SDK technology tracked camera paths and recognized human gestures to let users really explore the car, including crouching down to check out the tires or opening the door. The project is now being demonstrated at Cannes, and Nissan has plans to place the Pathfinder Experience into dealerships in the fall, and potentially into consumers' living rooms as "the future of the virtual showroom."
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