Toyota Launches "Dream Car of the Day," Making Kids' Artwork a Reality for the First Vine Campaign Showcasing Children around the World
Toyota will celebrate 90 finalists of the 8th Toyota Dream Car Art Contest with Vine videos, released every single day from May 29th to August 31st
PR Newswire
TOKYO, May 29, 2014
TOKYO, May 29, 2014 /PRNewswire/ -- Toyota Motor Sales & Marketing Corporation(TMSM), a subsidiary company of Toyota Motor Corporation (TMC) today announced the launch of "Dream Car of the Day," a first-of-its-kind Vine campaign that brings an exciting new dimension to its annual Toyota Dream Car Art Contest. For the first time in the history of the contest, TMSM is sharing the inspiring works of 90 finalists with an online campaign using Vine, one of the hottest mobile apps that enables users to create and post six-second short looping video clips. The online campaign reflects the global scale of the contest, allowing for worldwide exposure to the impressive ideas of children, and aligns with the company's guiding philosophy of innovation through next generation thinking.
Believing that the children who dream and develop their imagination create the future, TMSM hosts the Toyota Dream Car Art Contest each year and asks kids to draw their dream car of the future. The 2014 8th Annual Toyota Dream Car Art Contest attracted more than 660,000 submissions from over 75 countries and regions worldwide.
In order to show how powerful kids' imaginations can be, TMSM partnered with creative agency Saatchi & Saatchi Fallon Tokyo to conceptualize the Dream Car of the Day and bring the 90 finalists' dream car drawings to life through 3D and 2D animations. Each design will be featured in its own Vine video, taking viewers on a ride through the imagination of the young artist.
Starting today, and for the next 90 days, one new artwork and accompanying Vine video will be revealed on the Dream Car of the Day website and on social media. Visitors can view the Vine video by "liking" it. The Dream Car of the Day website will be home to all 90 dream car designs and will feature each child as the "hero" for the day, collectively serving as an inspiring representation of the creativity of the world's future innovators.
Key Highlights:
- The Toyota Dream Car Art Contest started in 2004 and is one of the largest global art contests for children with the 8th annual contest attracting over 660,000 participants from over 75 countries and regions around the world
- Many of the submitted works of art show a strong theme of sustainability messages with car designs offering imaginative solutions to large-scale social and environmental issues
- Winning artwork were selected by a panel of external and internal judges, including illustrators, designers and the President of Toyota
- 2014 marks the first year that Toyota is showcasing the contest online through a first-of-its-kind Vine campaign
- Dream Car of the Day campaign will celebrate the 90 finalists selected from the winners of regionally held Local Contests who have been entered into the World Contest, where they are judged to qualify for the final awards
View the mini artwork here
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