Infographic: The myths of social sharing

POSTED BY ISHBEL MACLEOD

Almost three quarters (72 per cent) of all sharing is still copy and paste, research from RadiumOne has found.

The research looks to expose the myths of social sharing, and discovered that vanity URLs increase average click volumes by 25 per cent.

It was also found, perhaps surprisingly, that millennials are least likely to engage with brand content of all age groups.