Why 1,500 people bought the Honda Fit Without Ever Really Seeing it
F/NAZCA SAATCHI & SAATCHI CREATES 'INVISIBLE' HONDA THAT CAN ONLY BE SEEN WITH A TABLET
Trying before buying is usually standard practice when it comes to big spending. You wouldn't buy a TV or sofa until you'd tried it, and you certainly wouldn't buy a car.
But F/Nazca Saatchi & Saatchi's campaign for the Honda Fit 2015 managed to convince 1500 people to buy the Honda Fit without ever seeing it in the "flesh".
The strategy was implemented in Honda dealers from all over Brazil. Clients could visualise details of the car simply by directing the camera of a tablet at a "Virtual Carpet", which marks out the exact size of the new car.
More than 38,000 people interacted with the new Honda Fit virtually and 1,500 bought it even before it was available in stores.
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