Ford puts 500 Mustangs up for grabs during UEFA Champions League final

POSTED BY JESSICA DAVIES

Ford is to open online bookings for its new Mustang model for the first time ahead of its Europe launch, during the UEFA Champions League final between Real Madrid and Club Atlético de Madrid.

The move will mean EU customers can pre-order one of 500 of the new Mustang models from kick-off on 24 May, until the final whistle, on the car marque’s website.

The model will launch in Europe next year, and the May booking window during the match will mark the first time in the sports car’s 50-year history that it will be sold across Europe.

Customers can view information, graphics and videos about the new mustang and its heritage on the Ford website.

Ford has been an official UEFA Champions League partner since 1992.

“The arrival of the new Ford Mustang in Europe is an event that deserves the biggest possible stage,” said Roelant de Waard, vice president, marketing, sales & service, Ford of Europe.

“We hope that making the first models available to order at the exact moment the final kicks off will ensure a reach which matches the significance,” he added.

Both fastback and convertible Mustang models will be available to book.