Join a Conversation Headed for Catastrophe in Honda's Anti-Texting Ad A cautionary tale, told through emoji ByAlfred Maskeroni

April 15, 2014, 12:49 PM EDT

On the heels of the National Highway Traffic Safety Administration's sobering scenario announcing National Distracted Driving Awareness Month, Honda and agency RPA bring us the latest campaign in the effort to curb texting and driving. 

This spot (and accompanying print ad, below) pull the viewer into a text conversation happening on a mobile device, presumably on a road somewhere in America. 

The dialogue is an authentic glimpse into the life of a young adult, replete with the usual shorthand and emojis common in casual banter. Without spoiling exactly what happens next, the ad succeeds in creating a unique message that is graphically smart, simple and powerful. 

CREDITS
Client: Honda