CASE STUDY

Chevrolet Drives Brand Awareness for Its New Traverse

THE RUNDOWN

When it came time to promote the 2014 Traverse, Chevrolet implemented a comprehensive cross-channel, cross-device strategy, running campaigns across Google platforms. In particular, Chevrolet used YouTube to show off the new Traverse in an engaging, impactful way: It created an interactive YouTube video that ran as a TrueView ad, a YouTube homepage masthead, a YouTube mobile roadblock, and a Lightbox Ad on Google Display. Affinity Segments helped the brand zero in on the most valuable customers. The Lightbox Ad alone received more than half a million engagements over 14 weeks, with each lasting 19 seconds on average. Collectively, that’s one-third of a year.

Full article & Case Study here