Mitsubishi Asks Consumers to Change their View of SUVs
Mitsubishi has launched a new campaign asking people to rethink their perceptions of SUVs.
The campaign, created by Adelaide creative agency Jamshop, promotes the world’s first plug-in hybrid SUV the Mitsubishi PHEV Outlander, highlighting its efficiencies when it comes to emissions.
Darrell Jacobs, head of marketing communications at Mitsubishi declared in a media release the car and supporting ad campaign are “a game-changer”.
”This vehicle will definitely change your view of SUVs,” he said. “It will do around 50 kms around the city on the batteries alone. The PHEV has a petrol engine as well as two electric motors, all providing power to the wheels in different combinations. It’s an incredible vehicle backed by a great campaign.”
The new Outlander launches on the Australian Market this week.
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