Trace your Road by Lexus

Lexus is back with an awesome presentation of the IS Hybrid. A life-sized playground, which was a collaboration between Saatchi & Saatchi Milan and Movie Magic International.

The selected Facebook fans, who sat in the new Lexus IS Hybrid faced a challenge: connect the randomly placed dots on the screen to create a road for Jarno, which was projected real-time. 

The goal: Drive as fast as possible through check points to be a winner of the contest.

Lexus IS Hybrid: Trace your Road

Lexus IS Hybrid: Behind the Scenes

The result: An impressive video, great experience for the contestants and of course nice show of Hybrid IS' energy. And let's not forget the skills of Jarno.

http://www.viralblog.com/viral-social-games/trace-your-road-by-lexus-life-size-video-game/