Toyota: Try My Hybrid

The ‘Try my Hybrid’ campaign in Norway is a social + mobile platform featuring real Toyota Hybrid owners – who for no money – signed on to let strangers, friends and neighbours (plus friends of friends through Facebook) test drive their Hybrid.

We are told that Toyota Hybrid owners are Norway’s most satisfied car owners. I’m not sure I believe that, but recruiting more people to buy Hybrids has to be hard, so this is a very cool new way to get physical test drives happening. Very cool. What do you guys think?