Fiat's New 500L Campaign starring Sean 'Diddy' Combs
Campaign for 500L Aims to Alert Viewer to Slightly Bigger Version of Car
Fiat-Chrysler's Fiat brand will kick off a marketing campaign Thursday for the 500L to help differentiate the four-door hatchback from the smaller two-door Fiat 500 minicar.
The campaign begins with a national 60-second commercial on TV and online called "Mirage," featuring entertainer Sean "Diddy" Combs
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