How Lexus Cuts Cost On Their TVC With #LexusInstaFilm
Lexus has revealed a stop-motion video called #LexusInstaFilm created from more than 350 photos submitted by influential Instagram users.
The Luxury automaker gathered more than 200 Instagram users in Angel Stadium in Anaheim, California, to promote the 2014 Lexus IS in a unique way by creating what it called ‘the first collaboratively created stop-motion film using Instagram photos.’
Each Instagrammer contributed at least one photo, filtered and styled it however they liked. They were asked to use specific hashtags that would let the agency sequence them.
Lexus said it also used 3D mapping technology in order to pinpoint where each Instagram user should be positioned and at what angle, so that they could each capture perfect shots.
Finally, all content is combined into one stop-motion kind of video, along with some behind the scenes materials.
http://www.viralblog.com/user-created-content/how-lexus-cuts-cost-on-their-tvc-with-lexusinstafilm/
Each Instagrammer contributed at least one photo, filtered and styled it however they liked. They were asked to use specific hashtags that would let the agency sequence them.
Lexus said it also used 3D mapping technology in order to pinpoint where each Instagram user should be positioned and at what angle, so that they could each capture perfect shots.
Finally, all content is combined into one stop-motion kind of video, along with some behind the scenes materials.
http://www.viralblog.com/user-created-content/how-lexus-cuts-cost-on-their-tvc-with-lexusinstafilm/
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