Welcome to Adweek's Super Bowl Ad Tracker, where we post everything we know about the advertising planned for the 2014 game. Priced at a whopping $4 million per 30 seconds, the game's ad slots were already sold out months in advance. As the details of these Super Bowl ads continue to be revealed, we'll drop them into the Ad Tracker below, so check back regularly for updates.
Audi. Following up its popular "Vampire Party" and "Prom" spots from recent years, Audi will be back with a :60 slated to run right after the halftime show. The ad, created by Venables Bell & Partners, will feature the 2015 Audi A3 sedan.
Chevrolet. After GM sat out the game last year, reportedly due to the previous marketing chief's concern over high ad prices, the automaker announced it will return in 2014. No details yet, but sources say Chevrolet will be a focus.
Hyundai. Making its seventh Super Bowl ad appearance, the Korean automaker will have two 30-second spots in the 2014 game. In a change from its usual approach, Hyundai will actually be featuring celebrities this time around, with three as-yet-unnamed celebs slated to appear in one of the ads. For a sneak peek at the concepts, check out Adweek's exclusive preview.
Jaguar. The venerable British luxury automaker is working with Spark 44 and Mindshare to make the brand's Super Bowl debut in 2014 with a second-half spot promoting its new F-Type coupe. Check out this teaser clip, which revealed the involvement of famed actor Ben Kingsley. In addition, Gawker's sponsored content division, Studio@Gawker, has already launched a Good to Be Bad blog along with some countdown projections in major cities to help tease the spot, which makes light of the fact that British actors are often cast as Hollywood villains. "In the world of pop culture," the brand said in a statement, "villains disrupt the status quo and challenge the establishment, while living one step ahead of, and better than, the pack."
Kia. The frequent Super Bowl advertiser will return, this time with a 60-second parody of The Matrix starring Laurence Fishburne and promoting Kia's new rear-wheel flagship K900 model. According to Automotive News, the sedan will debut in early 2014 with a sticker price starting around $50,000. The :60 was created by longtime agency David&Goliath.
Volkswagen. Still trying to replicate its interstellar success with Little Vader in 2011's "The Force," Volkswagen will return to the Super Bowl in 2014 for a fifth consecutive year. With U.S. sales reportedly down 5 percent from last year, the pressure will be on to boost the brand in a big way. The automaker's last two Super Bowl spots from Deutsch L.A., "The Dog Strikes Back" and "Get Happy," were both relative disappointments in terms of public reception compared to "The Force," which has more than 58 million YouTube views to date.
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