- January 28, 2014, 12:49 PM EST
- Advertising & Branding
Laurence Fishburne ties out "Nessun dorma."
Following Volkswagen earlier today, and Audi and Hyundai yesterday, two more automakers released their 2014 Super Bowl spots Tuesday—with Toyota rolling out its 60-second ad with the Muppets and Terry Crews, and Kia unveiling a 90-second version of its in-game :60 featuring Laurence Fishburne reprising his role from The Matrix.
The Toyota spot, "Joyride," from Saatchi & Saatchi in Los Angeles, promotes the 2014 Highlander and Disney's upcoming film Muppets Most Wanted.
Kia's ad, titled "The Truth," by David&Goliath, pushes the K900 luxury sedan. It features Fishburne faux belting out Puccini's "Nessun dorma" aria, made famous of late by Paul Potts on Britain's Got Talent a few years back. It's also destined to be among the most fireworksy spots this year.
See both ads below.
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