Real-Time Marketing: Comebacks 

• —Advertisers: Smart Car
  Comical responses to consumers can work, too, if handled expertly. @SmartCarUSA impressively replied to the snarky tweet "Saw a bird had crapped on a Smart Car. Totaled it" by amusingly debunking the science of the claim with a snarky infographic of its own, diagramming the "weight of bird crap required to damage smart's tridion safety cell."
• http://www.adweek.com/news-gallery/8-types-real-time-marketing-and-brands-got-it-right-152261#real-time-marketing-comebacks-3-4-14