Mini: A Ride This Thrilling Is NOT NORMAL

To amplify the "Not Normal" campaign and MINI's undisputed go-kart handling, MINI Canada and creative agency Anomaly took directly to the streets. MINI is much more than just a car. It has its own distinctive personality and generates emotion, passion, and excitement from its loyal owners and fanatics (AKA "MINIACS"). In May 2013, with the help of their AOR Anomaly, MINI Canada launched their nationwide Not Normal campaign that reinforces MINI's unique and "only MINI can do" attitude.

More here:
http://www.marketingweek.co.uk/news/digital-outdoor-ads-recognise-mini-drivers/4007685.article