New Holden ads ask consumers to think again

Holden has launched a series of ads attempting to persuade consumers to reappraise the car when it comes to its range of features compared to rivals. The ads also focus on the price point of the vehicle range, and attempt to offer peace of mind over fixed price servicing.

The Holden ads – created by AJF Partnership – feature six car models and ask viewers to “Think again”. Featured vehicles include the Holden Barina, Colorado truck, Cruze, Captiva 5 and Captiva 7 SX .

All of the ads close by promoting Holden’s capped price servicing offer that promises, “no surprises, no uncertainties, no worries”.

The ads:

Think you know Barina? Think again:
http://www.youtube.com/watch?v=3Mg4Oioy21g&feature=player_embedded&list=UUwzTh-7PEGQ1Bdl-cjkWN6w

Think you know Barina spark? Think again:
http://www.youtube.com/watch?v=Hzm_Hx3_18g&list=UUwzTh-7PEGQ1Bdl-cjkWN6w&feature=player_embedded

Think you know Colorado? Think again:
http://www.youtube.com/watch?v=0gL5Vef7E4M&list=UUwzTh-7PEGQ1Bdl-cjkWN6w&feature=player_embedded

Think you know Cruze? Think again:
http://www.youtube.com/watch?v=Z0suQIb0NKA&feature=player_embedded

Think you Know Captiva 5? Think again:

http://www.youtube.com/watch?v=GfTly-U1xf4&feature=player_embedded

Captiva 7 SX? Think again:

http://www.youtube.com/watch?v=7LOaBChDNiY&feature=player_embedded

July 9th, 2013 at 1:38 pm

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