Audi Features Christopher Reeve as Clark Kent in U.K. Campaign
BBH Effort Touts 'Power From a Less Obvious Place'
Sometimes, you don't have to be the one in the spotlight. Sometimes -- when you're comfortable in your own skin -- you can be just as powerful when you're the sidekick, the mediator -- or the alter-ego. London and Audi speak to the understated luxury of the new RS 6 Avant in a striking print ad featuring Christopher Reeve, in the role he's perhaps second-best known for: Clark Kent. The ad features a black-and-white photo of the actor in his Superman disguise, along with the tagline "Power from a less obvious place."An accompanying TV spot features boxing champions Steve Cunningham and B.J. Floresand as sideliners. The real star of the ad is the man who keeps the match going: boxing referee Tony Weeks. The bout is filmed in such a way that Mr. Weeks remains center frame at all times. In the end, he exits via the tunnel, towards his Audi.
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