Heineken tickets travelers for a legendary 'Voyage' in global social experiment via W+K
The inspiration for Departure Roulette is "Dropped" - a series of episodic adventures wherein Heineken is sending four men to remote destinations around the world and filming their experience, and the bizarre challenges they face, along the way.
"The Voyage" TVC, the inspiration for the "Dropped" and Departure Roulette travel experiments, has gone to air on US TV with episodes from the U.S. Dropped adventure launching via Heineken.com and YouTube on July 22nd. Each Dropped experience will encompass three episodes, complemented with behind-the-scenes content. As the third instalment in the online video series, an American from New York City will be "dropped" in the bustling city of Marrakech to survive his own set of challenges - empty desert land, curious locals and unusual modes of transport.
"Heineken is out to prove that a legendary voyage can't be planned. It should welcome random experiences where improvisation is the only way forward," said Belen Pamukoff, brand director, Heineken. "This summer, in a variety of exciting ways, we are plucking guys from their everyday lives and dropping them into a world unlike anything they've ever seen."
"The Voyage" TVC, the inspiration for the "Dropped" and Departure Roulette travel experiments, has gone to air on US TV with episodes from the U.S. Dropped adventure launching via Heineken.com and YouTube on July 22nd. Each Dropped experience will encompass three episodes, complemented with behind-the-scenes content. As the third instalment in the online video series, an American from New York City will be "dropped" in the bustling city of Marrakech to survive his own set of challenges - empty desert land, curious locals and unusual modes of transport.
"Heineken is out to prove that a legendary voyage can't be planned. It should welcome random experiences where improvisation is the only way forward," said Belen Pamukoff, brand director, Heineken. "This summer, in a variety of exciting ways, we are plucking guys from their everyday lives and dropping them into a world unlike anything they've ever seen."
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