Subaru: Let's Do It Spot

Road trips are great, until you get naked in the hot springs By Sam Thielman

Subaru, the Happiest Automaker, continues apace with its blitzkrieg of cheerfulness in this spot about a very game couple who, in the spirit of Subaru owners everywhere, are up for pretty much anything.

Because I am a broken person, filled with misery and fear, it pleases me to report that the spot—from Carmichael Lynch and director Lance Acord—ends on a down note, with the couple's anything-for-fun spirit getting them into a frightening hot-springs encounter with a really creepy hippie dude and his girlfriend that ends in …

Well, it ends in a cutaway, and the excellent actors agreeing with each other that "we shouldn't have done that."

The folks in this spot are cast to a T. The writing is also good—see how the guy is actually the more conservative (or maybe just skittish) one, even though he's the one who recommends most of the adventures. (Favorite bit: Him: "You know you're eating a bug." Her: "Right, because of the legs." Him, dropping to a crouch: "Uh-oh.")

A second new spot, "Nature Painting," also directed by Acord, shows a not-particularly-gifted painter passionately driving his car through the rain to get exactly the right light. The "Let's Do It" ad is better, though—very cute, right down to the banjo music and the not-too-expensive outerwear.

The little regret over … whatever happened in the hot tub is surely a small price to pay. Ha. Also the dialogue.

"Nice little massage?"
"Yeah, I'm not sure I need one!"

And scene.

http://www.adweek.com/news/advertising-branding/ad-day-subaru-149864