Dodger Charger: Defiance
As Lawkeeper Nolan's futuristic squad car, the 2013 Dodge Charger travels some hard miles on Syfy's latest breakout show, Defiance. Tracking the Charger's journey through decades of human-alien conflict across a radically-changed Earth, the co-branded television spot showcases the persevering heritage and tireless innovation of Dodge... and the human spirit. Drawing inspiration from the classic styling and otherworldly performance of the 2013 Dodge Charger, one thing becomes abundantly clear: the sky may fall, but fast cars will always survive. Agency: Wieden + Kennedy Portland
Wednesday 12 June 2013
By caratgmi on 19:05
Posted in Branding, Case Studies, Co-Branding, Dodge, Modern Media | No comments
Subscribe to:
Post Comments (Atom)
Aegis Media 2012. Powered by Blogger.
0 comments:
Post a Comment