Real men go for Dr Peppers (or Suzuki SX4s)

 

The Maruti Suzuki SX4 is known for it's distinct positioning as a car for the 'man' in every gentleman by the virtue of being an unbeatable combination of power, performance and luxury. 

Lowe Lintas & Partners Mumbai's task was to further strengthen this positioning and launch the all new version of the SX4 which is equipped with the Super Turbo Diesel engine and a host of new features. The objective was also to reinforce the performance credentials of the SX4.

The new campaign is based on the proposition that SX4 is the car for men who are passionate about driving. It is based on the insight that almost every boy grows up playing with cars. They always dream of driving their cars really fast and aggressively. The TVC establishes that SX4 is a car that lets you live your passion for driving. It can be put be any test and lets you drive it the way you had always dreamt of driving a car. The TVC depicts a young boy's passion for speed and thrill of driving a car which is eventually fulfilled when he gets to drive the all new SX4.  

Sanjeev Handa, General Manager, Marketing, MSIL, said, "The new SX4, has attractive new exterior looks, plush interiors, and exciting features like the touch screen audio cum navigation system and power folding ORVM's. It comes with power packed performance and a Super Turbo Diesel engine. The latest TVC demonstrates our absolute commitment towards our positioning, which has let us stand distinctly apart in the segment. The production quality adds sheen to our statement and puts the TVC in a league of its own."