Study on Hybrid Broadband TV (HbbTV) and Automotive in Germany
Hybrid Broadband TV is a tech standard that many major hardware and software manufacturers support and promote for use in TVs and set-top boxes. An enhanced TV service option, it integrates online functionalities, it allowing users to directly interact with their programs, thus providing a range of options for advertizers to directly engage their audience.
Read the entire document here.
Wednesday, 10 April 2013
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