MINI Augments Successful Driving Dogs Campaign with Print Ad

Published in Adweek on March 6, 2013.

MINI wanted to celebrate being the car behind the highly successful SPCA driving dogs campaign. So, while the campaign was underway and headlining around the world, we ran this series of press ads at home to drive potential customers online, and confirm MINI as the car preferred by canine drivers.



Refresh your memory with the video below on what the campaign was all about: