Land Rover Escape Button - Direct Marketing example

Published in Adweek on March 6, 2013

Every prospective Land Rover adventurer has a day job and spends hours working on their PC every day. Y&R Dubai decided to surprise them with the Land Rover LR4 Escape Key. A small object that lets them personalise their keyboard in a special way. Now when they're at work and routine drives them up the wall, the key will serve as a gentle reminder to escape the everyday. And consider test driving the Land Rover LR4. (However it only fits PC laptops)