Bradesco, a car insurance provider, placed ads in iPad magazines that appeared to be a traditional spread for a car. The twist comes when the reader tries to turn the page. When readers swept a finger across the tablet's screen to turn the page, the car follows and crashes. Tagline: "Unexpected events happen without warning. Make a Bradesco car insurance plan."
Advertiser: Bradesco Seguros
Advertising Agency: Allmap BBDO, São Paulo
Read more: http://www.businessinsider.com/these-are-the-11-best-mobile-ads-in-the-world-2012-6?op=1#ixzz2OXgqKAnu
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