BMW Runflat Tires

Published in Adweek, on March 6th, 2013.

BBDO Proximity, Bangkok wanted to communicate the benefit and effectiveness of BMW Runflat Tires to consumers in a subtle yet interesting way and we did that with the help of asimple rusty nail. The perpetrator of flat tires all around the world. From afar, all people see is a rusty nail, but as they get closer they notice an intricate visual in the rust. showing a car's journey from left to right, uninterrupted by a flat (the nail) because with BMW Runflat Tires, Life Rolls On.