Online Video Advertising on the rise

From Marketing.24h, published on Jan 28, 2013.

Vietnam is leading on online video traffic among Asian countries with 13 million users watching video online according to report of ComScore 6/2012. Among the Asia-Pacific countries under research, Vietnam has high density of online video viewers, nearly 90% of internet users accessing online video compared to the average level 83.1% of the world population.

Viewing video online is becoming the favorite activities of internet users, attracting users to access Internet longer and continue accessing next time to discover more. With the fact that users refer online video viewing more than web surfing, this is an opportunity for advertisers to introduce & promote their products and services.

Realizing the huge potential target audience, Youtube and many web owners in Vietnam like 24h and Dantri have been providing online video advertising services in Vietnam. In the future, when the ad service suppliers reach improvement in technology, measurement systems and confidence-building among advertisers, online video advertising will be the first priority in the choice for business.