Ford Fiesta Ad in MSNcars UK highlights Top Gadgets for Women

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Ford Dealership Dagenham Motors Edgware Road is piloting an initiative to help consumers get a better understanding of in-car technology with the first event targeted at women drivers. The event is to be held on ‘New Fiesta Day’ on 24th January and will provide expert knowledge and demonstrations by in-house experts regarding the latest innovative technology from Ford.  All designed to enhance your driving experience and keep you and your family safe.  Book you place now.

 

To celebrate, we’ve rounded-up a selection of top gadgets that might also appeal to women.

 

About the New Ford Fiesta

Like a brand new smartphone, the New Ford Fiesta combines contemporary style, with state-of-the-art technology. And every feature’s designed to help you get the most out of your day.

 

With Ford SYNC you can select a music track from USB or MP3/IPOD, or stream it from your mobile via Bluetooth connectivity. The system enables you to make and receive calls using simple voice commands. Additionally, SYNC even reads your text messages aloud, and responds by using pre selected commands, enabling you to stay connected to friends and family while on the move. Not to mention should you get in to trouble SYNC Emergency Assist can alert local emergency services operators in 26 languages, spoken in 40 European regions – more than any rival technology.

 

You won’t have to stop for fuel too often either: the award-winning 1.0 EcoBoost petrol engine combines satisfying power with exceptional fuel-efficiency of up to 65.7 mpg.

 

A range of innovative technologies will make your every drive safe, comfortable, entertaining, and fun. And the car comes in a range of 12 striking colours.

 

Top 10 technology integrations in the new Ford Fiesta

 

1. Never Get Lost: The Fiesta has a fully integrated satnav system with a 5” colour screen and DAB audio. This responds to real-time road speed and the latest traffic conditions, delivering more accurate estimated arrival times and trip information.

 

2. The View: Clear your windscreen quickly, with Quickclear. This clever feature is designed to get you on the move quickly on frosty mornings. Just touch a button and the system can de-ice or defrost the screen in seconds, even if it’s below zero outside.

 

3. Key Free: The Ford Keyless Entry system lets you lock and unlock your car, without having to take your key out of your pocket or bag. Ideal when you’ve got your hands full.

 

4. Stress Free Parking: Designed to help you park more confidently, optional parking distance sensors help you judge the distance between your vehicle and obstacles, both in front and behind you. When the sensors detect an object, they activate an audible warning that intensifies the closer you get to it.

 

5. Light Your Way Home: When you arrive home at night, you just flash the left stalk and the Home Safe headlights will stay on for 30-seconds lighting your way from the car. This useful feature is standard across the whole range.

 

6. Automatic Headlights: Fiesta has sensors that detect failing light at dusk, or when there’s a sudden change in light conditions. For example, if you enter a tunnel. This triggers the auto-headlights to turn themselves on, which can make driving both easier and safer.

 

7. Start the Fiesta with a single touch: Fiesta automatically senses the presence of its own unique key fob, even if it’s in your pocket or bag. So just press the Ford Power Starter Button and the engine fires to life.

 

8. Easier, safer reversing: Bollards, bicycles, low walls…The rear view camera shows whatever’s behind you on a screen built into the centre console. As well as revealing objects you might miss, the system displays virtual lines to help you park into the smallest of spaces. The camera activates automatically when you select reverse gear.

 

9. Avoid low speed collisions: Accidents in stop-start, slow moving traffic happen all-too frequently. And Active City Stop is an advanced technology designed to help you avoid them. At speeds of under 19mph, the system detects if the car in front has unexpectedly stopped, and automatically applies the brakes for you.

 

10. Use less fuel with Auto-Start-Stop: When the Fiesta is at traffic lights or idling in a queue, this technology automatically switches off the engine (while still supplying power to essentials like the air conditioning and radio). The moment you're ready to move, it restarts. It's ideal if you drive in town, as it can cut your fuel consumption by up to 10%."