Nissan has announced plans to introduce the new Datsun as a Low-Cost Green Car (LCGC) in Indonesia. According to the Japanese automaker, the new model will be introduced in 2014 after Nissan’s new plant in Purwakarta ready to operate. The new Datsun, however, will go into the LCGC segment in Indonesian market.
Nissan confirmed that the new Datsun is not a cheap product, though this new model will come as a LCGC vehicle. Japanese automaker also confirmed that the Indonesian people are very clever in choosing a new product and does not want to have a cheap car.
Meanwhile, the 2014 model year will begin production after the new Nissan plant in Purwakarta is ready to operate. Nissan Motor Indonesia reported that their new plant in Purwakarta (second plant) will begin operation in late 2013 and is targeted to produce more than 100,000 units per year.
Kintaro Izumida, President Director of PT Nissan Motor Indonesia said, “We’re ready to welcome and have prepared the LCGC vehicles. Datsun is a variant that will be introduced as a LCGC. The new Datsun will be introduced in 2014, after our new plant in Purwakarta is ready”, said Kintaro Izumida.
He added, “But the Datsun is not a cheap car because it’s very easy to make a cheap car. Could be without a seat, could be without an air conditioner. I think the Indonesian people are very smart. Indonesian people don’t want to have a cheap car but want to get a good car at attractive prices”, Kintaro Izumida said in an official statement on Thursday in Purwakarta
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