by caratgmi

Friday, 7 December 2012

Iconic Drive: Solidifying Brand Identity by Connecting the Volkswagen Beetle to Historical Events

Screenshot #2
 The Volkswagen Beetle, with its iconic design and unique heritage, is possibly the most famous car ever produced. But in China, the car never enjoyed the fame and familiarity that it has in the West. Our task was to link the car with this lesser known cultural history while providing some information about the history of the car as well. But also having a good amount of Beetle-like fun along the way.
More info in Google's Creative Sandbox.
Screenshot #3

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