Hands-only CPR: Mini Vinnie
Part of a British Hearth Foundation campaign to save lives from cardiac arrest, Mini Vinnie shows audiences how CPR is done, the tough way.
Grey London has launched the next phase of its multi award-winning Hands-only CPR "Vinnie" campaign for the British Heart Foundation.
The original smashed all targets, having been watched more than 2.8m times on YouTube and saving 28 lives. However, with the UK still facing dire cardiac arrest survival rates, where only one in five people survive, the BHF tasked Grey with bringing back the popular campaign, starring Hollywood hardman Vinnie Jones and the Bee Gees' Stayin' Alive, to further increase bystander intervention.
In January, Grey's original advert and training film told millions that have-a-go-heroes should give the kiss of life a miss in favour of hard and fast chest compressions to the music beat. The charity has confirmed 28 people have contacted it to say Hands-only CPR has helped to save a life, including the life of 39-year-old Alan Linton who is set to star in the new advert.
The TV ad features a cute mobster child who possesses a charismatic presence on screen.
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