BMW: A Window Into the Near Future

The upcoming BMW i vehicles are very futuristic looking and they’ll be seen on the road as soon as late 2013. With the BMW i Born Electric Tour making its stop in New York City, the ad team created awareness of BMW i by reinforcing the message that the future is closer than you think.They achieved this by turning a street-level window at the event location into a digital reflection of passing traffic, transforming the passing cars into BMW i3s and i8s to give passersby a glimpse into the near future. Real BMW i vehicles could be seen inside.

 

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